On-line – Self-Employed Gardeners: How to Grow and Develop your Business

Description

Once you’ve been a self-employed Gardener for a couple of years or more, it’s easy to get swept up in the seasons, and to lose sight of your initial goals.

This seminar aims to help you take a fresh look at your business, to deal with any problems or issues that might have arisen, and to encourage you to look beyond your current situation.

Rachel the Gardener is a Professional Gardener, Plantsmith, Field Botanist, Consultant Forensic Horticulturalist, gardening Journalist, and Author, having published over two dozen Botany and Gardening books, including How To Be A Successful Self-Employed Gardener which was written specifically for people just setting out as Gardeners.

With a style that has been variously described as “chatty and informal” and “appropriately bossy”, Rachel will take you through the commonest problems and pitfalls: wasting time; un-necessary paperwork; increasing your income; targets and how to use them; dissatisfaction with your Clients and how to deal with them. In the second session, Rachel covers specialising; how to increase and stabilise your hourly rate, and why you should do so; how to deal with late payers and low payers; when and how to ‘sack’ unsatisfactory Clients, and how to replace them with better ones; then some pointers on Expanding and Looking Forwards; with questions being asked all along the way.

All delegates can submit questions by email beforehand: and all delegates will receive a pdf version of the two presentations, afterwards

The talk will start at 9:30 via Zoom and with breaks will last approximately 3 hours.

The cost for this on-line event, is £35 per WFGA member, £45 non WFGA member.